Helping the Trade Meet the Demand for Premium Coloured Windows

As demand for coloured PVC-U and aluminium windows continues to rise, Armstrong Industries, itself established 1996, is celebrating ten years of successful custom colour coatings with Elysium Colour Cast. Since its launch in 2015, Elysium Colour Cast has become an industry-leading solution for fabricators and installers looking to provide bespoke, high-performance colour coatings. Designed as a durable and cost-effective alternative to traditional foiled finishes, Elysium Colour Cast allows businesses to offer custom colour options for windows, doors, trims, and even hardware, creating high-margin sales opportunities while meeting growing consumer demand. 

With spring approaching, now is the perfect time for window installers and fabricators to explore how coloured window coatings can transform their product range. Homeowners are increasingly looking for ways to personalise their properties, and colour has become a crucial selling point in modern fenestration. 

Spring into colours with Elysium Colour cast

10 Years of Innovation in Window Coatings

Marking a decade of success, Elysium Colour Cast has become a trusted name in window coatings, offering a 10-year warranty and long-term performance benefits. Its advanced formulation incorporates low-carbon pigments, significantly reducing UV retention to ensure colour longevity and stability.The range is available in an extensive selection of colours, including RAL, Pantone, Dulux, NCS, Renolit, and Farrow & Ball. It can be applied to PVC-U, aluminium, and window hardware, allowing fabricators and installers to offer fully customised solutions that go beyond standard foil finishes. 

John Armstrong, Managing Director of Armstrong Industries, explains how market trends are shifting:"In the retail window industry, coloured finishes now account for over 50% of the market. While PVC-U foils have attempted to meet this demand, they limit true customisation. The Elysium Colour Cast Collection allows window companies to offer a truly tailored colour service—meeting consumer demand while adding value and increasing revenue."

High-Performance Coating Technology for Trade Applications

Elysium Colour Cast is a polyurethane acrylic coating that chemically bonds to the substrate, providing superior adhesion and long-term durability. Unlike traditional foil films, which can be prone to tear damage on site , Elysium Colour Cast offers exceptional resistance to scratches John Armstrong adds " We've scratch tested both foiled and painted profiles and the Elysium outperforms the foil every time"  Elysium is also UV stable having been tested in accelerated laboratory conditions ensuring vibrant colour retention in all conditions,maintaining a flawless finish over time.

Colour accuracy

Armstrong Industries offers a seamless production process. Elysium is applied to the companies own fabricated Kommerling windows and aluminum products or customers own windows and trims can be collected and delivered.Using Its in-house Colour Match software and CNC precision mixing machinery provides consistent and accurate results every time. Armstrong adds " There are at least four different 7016 colours in the window industry meaning accurate colour matching is vital to guarantee exact colour match before full application. Colour swatch matching samples can also be provided upon request"

Trade Support and Spring Promotions

To help trade counters and installers showcase the impact of colour coatings to potential customers, Armstrong Industries provides comprehensive marketing support, including colour sample sprays on PVC-U corners or hand samples, Elysium Colour Cast brochures, and point-of-sale display stands for trade counters and showrooms.To celebrate the arrival of Spring and Elysium's ten year anniversary, Armstrong Industries is offering 100 free colour corner samples while stocks last. 

For trade professionals, coloured window coatings provide a powerful way to stand out in a competitive market. By incorporating the Elysium Colour Cast Collection into their offering, window companies can deliver a fully customisable, premium solution that enhances both range and importantly value added sales. 

Discover Elysium Colour Cast Today

To explore the full Elysium Colour Cast Collection and learn how it can enhance your window projects, visit www.armstrongindustries.co.uk

For press inquiries, trade partnerships, or further information, please contact:sales@armstrongindustries.co.uk