Want to make your bi fold sales dem totally memorable ? Do what Sid did.


I started off in retail sales, whilst I was still at school, back in 1986. It was a great time to be in double glazing then,Sid the sales manager let me pick him up from the pub in his black BMW 520i and drive him to that evening's sales dems.


One thing that Sid insisted on was taking a sales sample into the call, not your usual 400 x 700 hand sample, no Sid's sales aid was in fact a fully glazed window 900 mm x 1100 mm in a gold lame fabric bag ( think Micheal Jackson's jacket) my job on Q, was to go out to the car and fetch Amy in.Amy was Sid's name for the sales sample.


Amy 'lived' across the back seat on Sid's Beemer and Amy weighed a literal tonne.But she also won Sid a tonne load of sales too. I guess it's old school now but back then white PVC-u windows were like the newest apple smartphones, exciting,glamorous and hip.


Sid's reasoning went 'I'm showing them exactly what there getting and explaining to them why our window are the best for them' admittedly part of Sid's pitch involved claiming that the gaskets used were the same material as used in the Space shuttle doors (EPDM seals seems reasonable) and people were duly impressed.


When a 17 year old teenager struggled through their front room with a gold fabric covered slab which was then slowly unveiled and the customer was instructed to feel the weight of it. People buy what they can see, what they can touch and can easily visualise.


So a take a full size bi-folding door then ?


Well ideally if you could that would be great and I have seen several Luton bodied mobile showrooms that have a full size bifold installed,which is taken to the sales call a great idea.It's major drawback is the expense of buying, running and sometimes parking the vehicle near the prospects home.


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